it's time to make some shifts.

This is my story.

I believe that you are here for a reason. You are meant to be here. There is something that you are supposed to learn about yourself. I believe very much in the phrase “ When the student is ready, the teacher appears.” I believe that you are READY. Ready to face your fears. Ready to make some POSITIVE CHANGES. Ready to CREATE the life you want.

If you would like to talk to someone about your GOALS and DREAMS. If you would like to grow in your career or take your new business to the next level. If you want to GROW as a leader, then coaching is for you.

Coaching is talking to someone who will listen deeply and help you become aware of any limiting beliefs or mindsets that are not serving you. Coaching is helping you figure out the next SMALL step to get you to your BIG goals.


I'm Lupe.


my story...

ICF Credentialed Coach

Learn more about the ICF

I'm honored to be an

with 125+ hours of training and
500+ hours of coaching experience



Leadership Versatility Index (LVI)

Hi! I am SO excited that you are here! This is my story, I hope that it is helpful and that encourages you to look for the possibilities in your own life. 

My background is in financial reporting/public accounting. I spent the first eight years of my career working in public accounting and the oil and gas industry. I had the opportunity to work with some AMAZING and brilliant people. 

My Story

and then I realized...

I LOVED the people side of business more than the technical accounting side of business. I found that I feel the most happy when I am helping others. I listen deeply and believe that my calling is to serve others through coaching. I believe that everything happens for us. I hired a coach in 2014 and she changed my life. I realized that I wanted to do the same for others.

Fast forward to 2017, I decided to enroll in a coach training program. 

The Coaches Training Institute (CTI) was offering their fundamentals course in Dallas for the first time. I decided that it was a sign and enrolled. I travelled all over the country to complete the remaining courses and I LOVED it. I completed the training program in December of 2017. In 2018, I became a mom and after taking some time off for maternity leave, I decided to stay home with my baby and launch my coaching business.

I completed the Master’s in Leadership, Organizational Development and Executive Coaching at the University of Texas at Dallas in December 2020.

In April of 2021, I became a mom of two. I gave birth to my sweet baby boy. 

Today, I partner with amazing clients and find so much joy in my work.

I want you to find joy in your work too! 

"Lupe is an excellent coach. She is incredibly intuitive and "hears" your every tone change and every nuance."

 — Mirella A.

Get  to  Know me...

1. fav tv show:

ted lasso

2. Favorite Workout

Cody Rigsby's Peloton Classes

3. drink order

Regular Black Coffee 

4. can't live without


5. travel spot


tell me more!

Get  to  Know me...

6. fav non-Fiction book

Atomic habits by james clear

7. fav audible book

Born a crime by trevor noah

8. fav

Super soul Oprah

9. Fav instagram follow


10. Fav skincare brand


go back

My Timeline

where I've been

May 2010

Graduated from the University of Texas at Arlington

September 2010

Started work at Big Four public accounting firm

November 2014

Started working at oil and gas company in financial reporting

Married my amazing husband Jose

December 2017

Became a mom to baby girl Elena

Completed Coaches Training Institute Program

October 2018

I started my coaching business! 


Completed Master's Degree in Leadership & Organizational Development with concentration in Executive Coaching from the University of Texas at Dallas

JUNE 2018

september 2015

December 2020

Working with amazing coaching clients

April 2021

Welcomed our
baby boy Luis


are we a match?!

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