it's time to make some shifts.

This is my story.

I believe that you are here for a reason. You are meant to be here. There is something that you are supposed to learn about yourself. I believe very much in the phrase “ When the student is ready, the teacher appears.” I believe that you are READY. Ready to face your fears. Ready to make some POSITIVE CHANGES. Ready to CREATE the life you want.

If you would like to talk to someone about your GOALS and DREAMS. If you would like to grow in your career or take your new business to the next level. If you want to GROW as a leader, then coaching is for you.

Coaching is talking to someone who will listen deeply and help you become aware of any limiting beliefs or mindsets that are not serving you. Coaching is helping you figure out the next SMALL step to get you to your BIG goals.


I'm Lupe.


my story...

Hi! I am SO excited that you are here! This is my story, I hope that it is helpful and that encourages you to look for the possibilities in your own life. 

My background is in financial reporting/public accounting. I spent the first eight years of my career working in public accounting and the oil and gas industry. I had the opportunity to work with some AMAZING and brilliant people. 

My Story

and then I realized...

I LOVED the people side of business more than the technical accounting side of business. I found that I feel the most happy when I am helping others. I listen deeply and believe that my calling is to serve others through coaching. I believe that everything happens for us. I hired a coach about six years ago and she changed my life. I realized that I wanted to do the same for others.

Fast forward to 2017, I decided to enroll in a coach training program. 

The Coaches Training Institute (CTI) was offering their fundamentals course in Dallas for the first time. I decided that it was a sign and enrolled. I travelled all over the country to complete the remaining courses and I LOVED it. I completed the training program in December of 2017. In 2018, I became a mom and after taking some time off for maternity leave, I decided to stay home with my baby and launch my coaching business.

I am now coaching and currently enrolled in the Master’s in Leadership, Organizational Development and Executive Coaching at the University of Texas at Dallas. I am growing my business and continuing my learning journey. It is such an EXCITING time!

"Lupe is an excellent coach. She is incredibly intuitive and "hears" your every tone change and every nuance."

 — Mirella A.

Get  to  Know me...

1. fav tv show:

Chef's table

2. workout of choice


3. drink order

Regular Coffee 

4. can't live without


5. travel spot


tell me more!

Get  to  Know me...

6. fav non-Fiction book

You are a badass at making money by Jen sincero

7. fav audible book

Born a crime by trevor noah

8. fav

Don't keep your day job

9. daily breakfast

green smoothie

10. Fav skincare brand

Tata Harper

go back

My Timeline

where I've been

May 2010

Graduated from the University of Texas at Arlington

September 2010

Started work at Big Four public accounting firm

November 2014

Started working at oil and gas company in financial reporting

Got married to my wonderful husband

December 2017

Became a mom to baby girl Elena

Completed Coaches Training Institute Program

October 2018

I started my coaching business! 


Coaching amazing clients and working on my Master's Degree in Leadership & Organizational Development with concentration in Executive Coaching

JUNE 2018

september 2015


are we a match?!

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